About BrandRx.ca
A short explanation of what we do, what we don't do, and how we stay honest about it.
Prescription costs are one of the more avoidable financial stresses in Canadian healthcare. When a doctor prescribes a brand-name medication and a patient's plan doesn't fully cover it, many people either pay the difference out of pocket or quietly switch to a generic they weren't necessarily expecting to. Manufacturer savings cards exist specifically to close that gap, but they're scattered across dozens of separate program websites with no common index. BrandRx.ca exists to be that index: one place to check whether a card exists for your medication before you decide how to pay for it.
We maintain a directory linking to manufacturer and third-party savings programs — primarily innoviCares and RxHelp — and we write plain-language explainers about how these programs work, how they interact with provincial and private insurance, and what to watch for when you use one at the pharmacy. We don't run the savings programs ourselves, and we don't process any prescriptions or payments. Registration and eligibility are handled entirely by the manufacturer's own program.
We add a medication to our directory when a manufacturer or a recognized third-party program (such as innoviCares or RxHelp) publicly lists an active Canadian savings offer for it. We periodically review listings and remove or flag ones that appear to have expired. If you notice a listing that's out of date, please let us know — we rely on reader reports as much as our own checks.
BrandRx.ca is supported by display advertising. We do not receive payment from pharmaceutical manufacturers or from innoviCares or RxHelp to list or rank any medication, and advertising has no influence over which cards we cover or how we describe them.
Founder & Editor
Started BrandRx.ca after helping a family member navigate manufacturer savings programs during a medication switch. Focused on keeping the directory accurate and the explainers written in plain English.
Clinical Reviewer
Our explainer articles covering drug classes, bioequivalence, and narrow therapeutic index medications are reviewed for accuracy before publishing. Have a correction? Contact us.
Reach us any time through our contact page. We read every message and update listings when program details change.